A conversation with the American Vintage team

About the mission, vision and inspiration behind their timeless collections.

Editor: Social Media & Influencer Coordinator Floor Bogaers

Some brands stand out not for following trends, but for their timeless character and effortless style. American Vintage is a perfect example of this. With a strong focus on comfortable essentials, soft materials and wearable designs, the French brand has secured a permanent place in many people’s wardrobes. We spoke to the team behind American Vintage.

How did American Vintage come about?

“American Vintage was founded in Marseille in 2006 by Michaël Azoulay. During a trip through America, he was inspired to launch the brand — hence the name American Vintage. Last year, we celebrated our 20th anniversary. In that time, we’ve grown enormously, both in terms of continents and collections. We now produce collections for women, men and children and cater to almost every age group, which makes the brand very accessible and versatile.”

What is at the heart of the brand? What do you stand for?

“Our mission is to create timeless, comfortable and high-quality clothing that people can wear every day and use to express their own style. Our vision is to make fashion more sustainable and authentic by focusing on timeless clothing rather than fast fashion.”

We believe in clothes that you can wear every day and that will remain part of your wardrobe for years to come

Where do you draw your inspiration from when designing collections?

“Founder Michaël Azoulay and his team draw their inspiration mainly from real people and the way they wear clothes in everyday life. You can see that spontaneity and authenticity reflected in our collections.”

How would you describe the American Vintage signature?

“Timeless, casual, minimalist, colourful, natural, modern and everyday. These are garments that fit effortlessly into any wardrobe.”

Are there any items in the collection that you consider absolutely essential?

“An all-time favourite outfit consists of a lovely woollen cardigan, the VITO19, paired with a good T-shirt, the FIZ02A, and a pair of jeans, the SNOP11B. These styles have been part of our collections for years and remain timeless and beautiful — and therefore sustainable too.”

"These are garments that fit effortlessly into any wardrobe."

How can customers best style your items?

“Invest in a few good basics, such as T-shirts, a cardigan and a pair of jeans. These form the foundation of your wardrobe and can be styled with other pieces for years to come.”

What can we expect from American Vintage in the coming years?

“We’re focusing more and more on sustainability, and that will only increase in the future. We also want to expand the brand further into Asian markets and the United States.”

American Vintage proves that simplicity is anything but boring.With a strong focus on quality, comfort and timeless design, the brand creates essentials that you’ll reach for time and time again.
Whether you’re going for a casual look or something a bit more smart, with American Vintage’s pieces you can effortlessly build a wardrobe that adapts to your lifestyle, season after season.